Do you need to thrive in change? 

You need to think like a challenger...

What was working for you just March 17 of this year isn’t working anymore! Unfortunately, no one really knows where to find the next success blueprint. 

Yet your team already has the knowledge, the experience, and the courage to write and implement the next success story. They only need to ask different questions.

Each person on your team has hidden assets that are desperately needed right now, but they need to access their entire authentic identity in order to realize more of their potential.

Logically, discouragement seeps and creeps into many “work from home” offices, even among high performers. We’re charting new territory and the future isn’t looking bright right now. Yet fortunes are always created during times of crisis, but only by those with a clearly articulated ambitious purpose.

When work feels chaotic, requests seem overwhelming, and the rules are unclear, it is agile inventiveness that shines a light on possible solutions.

Our health has never been this threatened since 1918. We’re seeing environmental scares, political disasters, security concerns, social unrest. Those who lead the way out are fueled by a healthy level of optimistic grit.

Inspire yourself. Inspire others. This is the time.

Join us.



An interactive and intensive course

12 hours of online learning and live sessions over 2 weeks.

  • Online learning

    9 modules of self-directed online learning. Understand the concept and benefit of the challenger mindset and go deeper into each individual trait through explanatory videos and interactive tasks.

  • Live Discussion Sessions

    Group sessions to help you internalize the challenger mindset at a deeper level. Explore what it will take for you to embrace new attitudes and behaviors to thrive.

  • Advanced webinars and further reading

    Hear from the experts in Challenger thinking. Go deeper on individual traits and develop your confidence in approaching challenges and forging your own path to success.

Key Dates

All live sessions are delivered through zoom and are recorded for those who cannot attend live (all times EDT).

Introduction session (course begins)

Day 1  - 12.00-12.45

Group Session #1 

Day 3 - 12.00-13.00

Webinar #1

Day 5 - 12.00-13.00

Group Session #2

Day 8 - 12.00-13.00

Group Session # 3

Day 10 - August 12.00-13.00

Webinar #2 (course ends)

Day 12 -12.00-13.00



Who's behind the course?

Partner, eatbigfish

Hugh Derrick

Hugh is the driving force behind Challenger ID. He has over 20 years of experience helping teams in global businesses including HSBC, LVMH and Coca-Cola ‘do more with less’ and grow by adopting a challenger approach and mindset.

Founder, Mixonian Institute

Laura Camacho

Laura Mixon Camacho, MBA, PhD, PMP founded Mixonian Institute in 2009 to offer the world fresh solutions to culture conundrums. A culture fixer, her work helps companies create a healthy culture and a better bottom line.

The impact of the Challenger Mindset

Feedback from past courses

  • "Challenger ID was a real eye-opener for me, not least in explaining that challenger thinking starts with people, not brands. The course gives you really practical advice that helps you to embody that challenger spirit within your company, and beyond."

    Philip Denington, Transferwise

  • “After taking the Challenger ID course I feel much better equipped to approach the challenges that the pandemic has caused in the world of marketing and travel."

    Morwenna Francis, easyJet

  • "This was exactly what was needed for my team as we traverse these tricky times. To come out the other side of all this turmoil successfully means a change in attitude and behaviours, which Challenger ID provided."

    Jonathan Liu, GLH